Book Review: Big Data by Bernard Marr

“Many boards and executives across the public and private sector stuck their heads in the sand when it came to IT - at great shareholder and taxpayer cost. Don’t make the same mistake again with Big Data! There is no doubt that Big Data and analytics, driven by technology and business model innovation, is profoundly reshaping and disrupting industries, economies and society at an unprecedented rate. Bernard Marr provides a thought provoking and gripping insight into the power of Big Data at the heart of this smart revolution. Big Data is compelling reading.”

Marie Johnson, formerly Microsoft’s Worldwide Executive Director of Public Services and eGovernment.